Express offers

For: Sellers · Cypress Managers

An express offer is an offer made from a public vehicle page without an account — a name, an email address, and a number. It exists for one moment: a dealer opens your campaign email, likes a car, and wants to say a figure now. Making them register first is how that figure arrives by phone instead, with no trace of the campaign that earned it.

The offer is real from the first second. Same origin checks, same commission snapshot, same decision surface as any logged-in offer — the only thing missing is the account, and the platform asks for that exactly when it becomes worth having: the moment the lead wants to negotiate.

What the lead experiences

Make an Offer on any public vehicle page — the open marketplace, a storefront, a promotion page — leads with the express lane. (Buy Now keeps account creation first, with the express lane one click behind it: buying outright needs an account, but nobody should hit a dead end.)

• A lead who arrived through a campaign link is already known — the tracked link names them in your CRM, so the form arrives with their name, email and company prefilled. A direct visitor just types.
• The amount starts at the asking price, with −3% / −5% / −7% one-tap chips beside it.
• The form also offers the human alternative: "Prefer email? Write to …" — the campaign's own Replies-go-to address, so the modal and the mailbox never disagree.

On sending, the lead gets an acknowledgement email with a link to confirm their address, and a private status page — a tokenized link only they hold — showing the vehicle, their number, and every decision as it happens. Counter-offers and acceptances email them a link to that page, never to a login wall.

To answer a counter — to negotiate — they create the free account. It takes a minute, and their express offers join it automatically once the mailbox is confirmed (the welcome link, a Google sign-up, or the code at Grove's front door): the offers appear in their Buyer Hub and the conversation continues as any other negotiation. Never before: until the address is proved, anyone could have typed it.

That account is an individual's (a private person's): it buys like any buyer, and you see it in the offer list as a Private individual.

What you see

The offer lands everywhere a normal offer lands, marked for what it is:

• Mission Control gives express offers their own section — each one a decision card, with the lead's name and email and whether the mailbox is verified yet.
• The seller hub's offer list and decision panel show an Express · email unverified chip until the lead clicks their confirmation link (or registers). The offer is shown immediately either way — verification is information for your judgement, never a hold.
• You accept, counter or decline exactly as always. The lead is notified by email; their links go to their status page.

Deliberately conservative in two places: an express offer never triggers auction auto-accept — an unverified mailbox should not start a closing on its own — and it is never a marketing subscription. The lead gets transactional mail about their offer, nothing else, ever.

How it lands in the CRM

The moment an express offer is created, it is adopted into the seller's book the same way any offer without a prior deal is:

• a contact is resolved by email — created as a prospect if new, matched and updated if you already know them;
• a business is attached when the lead names their company on the form (a company is never invented from a personal email address);
• a deal opens at OFFER_IN in your pipeline, carrying the vehicle, the offer, and — when the lead came through a campaign — the campaign and promotion that sourced it, so revenue attribution survives all the way to Sold.

One lead, one car, one negotiation: a second express offer from the same mailbox on the same vehicle is pointed at the offer they already have rather than stacking a duplicate on your desk. And when the lead registers, the contact converts and the deal follows the person — nothing is re-entered.

Finding it later is a search away: the Deals board searches by VIN, vehicle, contact or company.

Worked example

Dan's purchasing manager, Rita, has never had a Cypress login. She opens Tuesday's "Fleet Vans Under $35k" email, clicks the featured Transit, and taps Make an Offer. The form already says Rita Alvarez · rita@danstrucks.com · Dan's Trucks — she taps −3%, adds "cash this week", sends, and closes the tab.

Alex sees it within the minute: an Express · email unverified card in Mission Control, a new deal at OFFER_IN with the campaign's name on it, and Rita on the contact record she already half-existed on. Alex counters $500 up; Rita gets an email, opens her status page, and clicks Create a free account to answer. Her offer is waiting in her new Buyer Hub, and the negotiation continues as if she had been here all along.

Business rules

• An express offer is shown to the seller immediately, flagged until the mailbox is verified — never held back.
• Express offers skip auction auto-accept regardless of the rule's thresholds; a human decides.
• An express offer creates no marketing consent — subscription remains double-opt-in, on the lead's own initiative, always.
• The status page is reachable only by its token; the link travels in the lead's own email and nowhere else.
• Registering with the offer's mailbox claims the offer; nothing else can.

Under the hood

The express form posts to a public endpoint carrying the same storefront/share-link origin proofs as the session route, and the offer records its channel and commission snapshot identically — so channel analytics and billing see one kind of offer, not two. Adoption into the CRM reuses the standard offer-adoption path; the campaign attribution rides in on the recipient's tracking token. Integrators see express offers like any other, with their origin channel — see the developer docs.