Privacy Policy

1. Introduction

Cypress Motors, Inc. (“Cypress,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Cypress platform.

2. Information We Collect

We collect information you provide directly (such as account details, vehicle data, and transaction information) as well as information collected automatically (such as usage logs, IP addresses, browser type, and device identifiers). We may also receive data from third-party integrations you authorize (e.g., valuation services, document platforms).

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Cypress platform
• Process vehicle imports, valuations, and deal closings
• Power AI-driven recommendations and market intelligence
• Send notifications, alerts, and platform-related communications
• Comply with legal obligations and enforce our Terms of Use
• Generate anonymized, aggregated market insights (no PII included)

4. Sharing of Information

We do not sell your personal information. We may share data with:

• Service providers — infrastructure, storage, payments, and analytics partners under confidentiality agreements
• Business partners — only with your explicit consent (e.g., marketplace integrations)
• Legal authorities — when required by law or to protect rights and safety
• Successors — in connection with a merger, acquisition, or sale of assets

5. Vehicle and Fleet Data

Vehicle data you submit is used solely to provide the Service. Cypress may use aggregated, anonymized vehicle data to improve pricing models and market analysis. Raw vehicle data linked to your organization is never shared with competitors or external parties without consent.

6. Cookies, Analytics, and Your Choices

We use session cookies for authentication and functional cookies to remember your preferences. To understand traffic and improve the product, we use privacy-forward analytics providers — PostHog and Google Analytics 4 — which may set first-party analytics cookies or use local storage. We enable analytics storage but keep advertising and personalization storage disabled: we do not use advertising cookies, run remarketing, or sell or share your personal information for cross-context behavioral advertising. You can opt out of all analytics collection at any time using the control below; you may also disable cookies in your browser, though some features may not function correctly as a result.

7. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time. Some data may be retained for legal, compliance, or audit purposes.

8. Security

We implement industry-standard security measures including TLS encryption in transit, access controls, and regular security reviews. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Data portability (where applicable)

10. Children's Privacy

The Service is not directed at individuals under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, contact us and we will promptly delete it.

11. International Transfers

Your data may be processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for any cross-border transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or a prominent notice in the platform. Continued use after changes are posted constitutes acceptance.

13. Contact Us

For privacy-related questions or requests, contact our Privacy team at privacy@getcypress.xyz or write to: Cypress Motors, Inc., 123 Main St, Ste 400, Salt Lake City, UT 84116.